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VARIABLE DATA PRINTING
1:1 Marketing with Variable Data Printing
Wise Media Group specializes in 1:1 variable data print programs, or VDP. Our personalized printing solution allows you to tailor messages and graphics specifically to your customer. With one to one marketing you will be able to send promotions that are tightly focused and targeted to each recipient - ensuring improved ROI (return on investment).
Why choose variable printing?
• Increase the chance your message is read
• Improve response rates and overall revenue
• Add value to your existing print campaign
• Minimal cost for appreciable gain
What can I variable print?
Wise Media Group is ready to assist you with any size project, from basic addressing or mail merge printing, to versioning based on fields in your database, or more complex customization using variable images, text, charts, etc.
Show different images for men vs. women or different client groups. Switch out names and photos for area sales reps. Show a map based on zip codes. Dynamically create a brochure personalized for each prospect based on variable database elements.
Whatever your 1:1 variable printing need, Wise Media Group is ready to assist you.
| Variable Print Examples |
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• A postcard printed with name and address block |
• A postcard with address block and more complex variable elements (variable photos and variable copy) |
•Name badges for your next meeting |
• A custom letter with a variable address block, variable fields in the body, and variable signatures |
• Notecards customized with variable logos, photos and variable body copy |
• Sales sheets targeted to your prospective client with images and/or info aimed at their interests |
• A brochure dynamically built from a database with variable photos, variable copy and variable char |
Maximize your 1:1 variable data projects with: |